Instead, the critics were invited to attend the show several weeks after it started.
At that point, critics would be welcome, and tickets would be made available to them. The producers ran ads from alleged theatergoers, and even from critic Rex Reed, in support of their non-opening night policy.
It had afternoon performances on Wednesday, Thursday, Saturday and Sunday.
Business appeared to pick up for a time, but sank in April of 1970.
In fact, he has been involved with Broadway for over 45 years, including a brief but unsuccessful stint as an investor and associate producer in 1970.